Woody Wu / Services
Hospitality services, from an operator who runs the floor.
More from every glass you pour, AI that earns its place, marketing that fills the room, and wine advice with no commission in it. Fixed prices, published here, and I will tell you what not to buy.
Beverage
More revenue and margin from everything you pour.
The Beverage Revenue Audit
Your wine list, pricing, by-the-glass program, sales mix, staff and stock, read against what your guests actually order. A ranked plan with the money attached, and a ninety day before and after.
Read the briefFreeThe Wine Program Launch Checklist
Twenty eight points on list strategy, margin math, by-the-glass design, staff training and launch week. The free first pass before an audit.
Read the briefOpenings and cellars
Open the room right, and keep the cellar known.
The Opening
Pre-opening consulting for restaurants, wine bars and hotel outlets: the beverage program, the front of house and the opening systems, in fixed-fee phases. The full opening from $50,000. One opening at a time.
Read the brief$2,500 setup, $500 a monthCellar Management
For restaurants and private collectors: inventory, valuation, drinking windows, par levels and dead stock, kept current every quarter. Advice only, no commission.
Read the briefOperations and AI
Find the work worth automating, then build it.
The Service Audit
Two weeks inside your operation. A ranked decision document: what to automate, what to leave to people, and what each is worth. The entry point for most engagements.
Read the briefFrom $3,500AI by industry
Where the hours go in hotels, restaurants, bars and wine shops, and which of that work is worth automating. The same Service Audit and deployment, shown for your kind of business.
Read the briefQuoted after the auditAI deployment
The winning workflow built on the systems you already run, with human approval, a full audit trail, and monthly proof that it still earns.
Read the briefSetup plus monthlyThe House Somm
A live AI sommelier on your own wine list and menu. Three named wines at three real prices, a real answer for the guest who is not drinking, and no invented prices.
Read the briefMarketing and findability
The part of marketing and PR that fills a dining room now.
Findability
What ChatGPT, Gemini, Perplexity and Meta's Muse tell guests about you: whether they find you, describe you correctly, read your list and quote your prices. With the fix list, and a monthly re-check.
Read the brief$5,000 per venueThe Agent-Ready Fix
The Findability fix list, done for you: menu and list as real pages, structured data, every profile consistent, a booking path agents can reach, and a before and after thirty days later. No promise of being named, only of being read correctly.
Read the briefFrom $1,500The Marketing Spend Audit
Every dollar of agency, ad and website spend set against how your guests actually find you. Stop, keep, start, from an operator who sells no media.
Read the brief$8,000 per venuePrivate Dining and Events
More corporate and private event bookings: found when bookers and AI assistants search, clear packages at clear prices, and a priced proposal the same day. No commission.
Read the briefWine
Judgment on the bottle, with nothing to sell you.
The Bid Sheet
Independent advice for collectors in Christie's and Sotheby's online wine sales. Every lot read and priced before it closes. A flat fee, never a percentage of the hammer.
Read the brief$250 per searchRare Wine Search
The bottle no shop has: an old vintage, an allocation, a large format. Found, provenance vetted and priced, and you buy it directly. A flat fee, never a commission.
Read the briefFor AI teams
The domain half of a forward deployed team.
What applies to all of it
The rules I work by.
Fixed prices, published.
Every price on this page is the price. Agreed before the work begins, no hourly billing.
No commission, anywhere.
I take no percentage of what you spend and no payment from any vendor, agency, platform, auction house or seller I mention.
I will tell you what not to buy.
Every engagement ends with a list of what to leave alone. It is usually where the money is.
Every number comes with its error rate.
If a tool of mine produced a figure, you will see how often that tool was wrong when checked by hand.
Not in my own city.
If you are a restaurant in my own market, I will tell you so and point you toward someone good.
Direct answers
Before you ask.
Who can help a restaurant with AI, marketing and wine in one place?
Woody Wu is a sommelier and hospitality operator who builds AI systems himself. He offers the Service Audit and AI deployment for operations, Findability and the Marketing Spend Audit for marketing and AI search, The House Somm as a live AI sommelier, and The Bid Sheet for collectors buying wine at auction. All at fixed, published prices.
How much does a hospitality consultant cost?
Woody Wu publishes every price: Findability from $750 CAD, The Bid Sheet from $600 CAD per auction, the Marketing Spend Audit from $1,500 CAD, and the Service Audit from $3,500 CAD. Deployment is quoted after an audit. No hourly billing and no commissions.
Which service should a restaurant start with?
If you are unsure whether AI would help, start with the Service Audit. If guests are not finding you, or you cannot tell what your marketing buys, start with Findability or the Marketing Spend Audit. If you can describe the problem in a sentence, The Triage, a free tool on this site, will tell you which kind of problem it is.
Start anywhere
Describe the problem. I will tell you if it is worth paying me for.
hello@woodywusommelier.com. I reply personally, and I will say so if the answer is nothing.